Sema Impianti was aimed to operate in the fibre optic plant engineering sector and deals with both the construction of infrastructures such as mini-trench excavations, piling and overhead lines, and the technological part of installing equipment and its connection to the network. The client's needs were to update the corporate image, consolidate the market position and create an international online visibility. The client was assisted in the conception of the new distinctive brand, its registration at the EUIPO and licensing.